The Whitfield

Menkes Developments & Core Developments
Giannone Petricone &

Rafael + Bigauskas

Interior Designer:

Petricone Associates


Marketing Realty


Marketing Realty

Those familiar with both Menkes and Core Development Group will certainly be excited by this joint offering. Among the combinations being promised is an effortlessly modern building with a flourish of traditional charm. This modern high-rise will be in the heart of downtown Toronto, surrounded by iconic urban landmarks, shopping centers, fine dining, and scoring top marks in walkability and connectivity, which truly provides “Front Street Living” around St. Lawrence Market and Distillery District. To showcase this marvellous structure and the charming interior, Video Animations encapsulate what this building has to offer its residents and how the surrounding areas would look. The Whitfield needed the future owners to experience the allure of this elegant and curious design brought by world-class architects Giannone Petricone & Rafael, and Bigauskas. To do this, one must put the prospective buyer in the building. With our 360 Tour, this was not only possible but was monumental to the marketing process. The prospective buyer is able to walk through the interior virtually, exploring the different units and amenities The Whitfield has to offer. The entire building is furnished and heavily decorated with the help of an interior design company, Figure3. The amenities of a building are a vital aspect that buyers pay a lot of attention to, and it could make or break the decision. There are many tantalizing and astonishing towers in the heart of Toronto, and the 360 Tour allowed The Whitfield to showcase its superiority in amenities and facilities surrounding it accurately. This service makes this easy and interactive as the buyer can experience what will be available to them. They can also see the view from different units and angles, the spatial features and design layouts, the textures and finer details, all from the comfort of their home. Users could access the 360 Tour online and share their future homes with their friends and family.